Starting an Online Business in a Down Economy
As shoppers flock to their computers instead of driving to the mall, entrepreneurs with e-businesses can make a hefty sum.
view article An estimated 700,000 small businesses are using the social networking
site Twitter with 6,000 more joining every day, according to a recent
O2 survey.
Small and medium-sized businesses are looking to
Twitter as a way to cut marketing costs and directly communicate with
clients and potential clients.
The poll of 500 small firms found
that 17% are already using Twitter, with 25% of these SMEs signing up
to the social networking site in the last month.
Nearly a third
of those surveyed said they had saved up to £1,000 since signing up and
16% claimed that they had been able to save up to £5,000.
"The
increase in small businesses using converged devices such as
smartphones combined with the simplicity of Twitter represents a
fantastic opportunity to further raise their profiles and increase
efficiency," said Simon Devonshire, head of small business marketing at
O2.