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view article Online sales increased 16% in July despite the
recession, according to figures released in the latest IMRG Capgemini
e-Retail Sales Index.
Overall online sales were 16.8% higher in July than the same month last year, compared to a 3.3% in high street shops.
The data highlights the importance to all small firms of having a fully functioning website that can drive sales.
"Online
has proved pretty resilient to the recession, when one considers the
wider retail market," said Mike Petevinos from Capgemini.