The best way to respond to potential customer enquiries
Response to customer enquiries is crucial to success. Get it right and punters are likely to keep coming back to you. Get it wrong and they will go elsewhere.
view articleBusiness owners have been reminded about
the importance of having a fully functioning website with a survey
revealing that 93% of people plan to shop online for their Christmas
gifts.
The survey, by market research company eDigitalResearch
and e-retail body IMRG, also showed that more than a quarter of
consumers intend to do more internet shopping than last year.
"Given
the online price-war, retailers need to up their game and prove that
they can respond effectively to all customer queries through their
preferred method of contact," said Chris Russell, director of
eDigitalResearch.