Brand Guideline Development
You’ve got a brand that works for you, but using it consistently is crucial in making sure you don’t lose momentum.
Establishing a coherent brand that conveys your business’s values and is firmly and positively associated with your products and services by your customers can take time. Being consistent with how you use your branding is key to not only establishing but also maintaining your public image.
To be successful comprehensive brand guidelines are an invaluable tool. They ensure that when you need to make design or style decisions under pressure, that you’ve already got the answers, and so does everyone else in the organisation. And that these answers are always the same.
Although when you branded your organisation originally you may have stuck exclusively to print adverts and had a single website, a good set of brand guidelines will lay the groundwork for future digital design decisions, the development of microsites or how you advertise on the radio.
Branding guidelines will also provide guidance to employees doing their everyday job – in how to communicate with customers, what tone and font to use in their correspondence, where they should or shouldn’t use excessively formal language.
Your brand is your company, and every action associated with it. Branding guidelines are there to ensure that everyone’s on the same track, so that your customers remain confident and comfortable, assured that they know who they’re dealing with.